Lanci: Lenovo Super macro? into Europe's second-largest PC manufacturer

   
         
Beijing time on January 10 news, Lenovo Europe, Middle Eastcar dvr and Africa (EMEA) regional President jiangfanke·lanqi (Gianfranco Lanci) today in the 2013 United States, said vehicle dvr the consumer electronics show, in the middle of 2013, Lenovo will exceed macro? become Europe's second-largest PC manufacturer.

The past few quarters, Lenovo has made significant growth in market share in EMEA region. vehicle dvr According to data from market research firm IDC shows that Lenovo's market share in Europe has more than 10% as Europe's third-largest PC vendor, behind macro?, Hewlett Packard.

Mr Lanci said in a media interview today, "Lenovo and macro? only a few points of market share gap, we intend to 2013 medium-term than a macro?. In this regard, I have had very good, very strong plan to achieve this goal. ”

2012 IDC data showed in the third quarter, Lenovo's market share in EMEA region of 10.7%, ranking third with macro? marketcar dvr share of 12.6%, ranked second and HP to 18.1% market share, ranking the first.

Mr Lanci said, macro? brand-building has been investing in Europe 10 years ago, Lenovo has been followed up in recent years. "But the brand is not the sole criterion for measuring company, Lenovo's product and the team have an advantage, can help us get closer macro? distance. ”

Mr Lanci said, Lenovo's brand in the weak in Eastern Europe, but Germany and other Western European countries have a very good brand recognition.

He said that overall, Lenovo's brand recognition in Europe has been greatly improved, many people started buying Lenovo products.

In additioncar dvr to the traditional PC business, Lenovo Tablet PCs and smart phones have already begun in Europe.

Mr Lanci said, Lenovo is working with channel partners to resolve Tablet PC display problems on the shelf, while Smartphone business has also been in Russia market to get good feedback.